Christian Bernard. It's Where the Fashion Is | Nov 03, 2006 |
Beginning
I could say that Christian Bernard Company is rather new; however we all know examples of comparatively recent watch companies succeeding in their activity. Frank Muller is quite a different case, yet there's the same story of maintaining traditions and incredible innovations. It means nothing appears just like that. There's always a solid ground for any beginning.
Great unification
Christian Bernard watches united two great cultural traditions of the present time - Parisian in the field of haute couture and the French-Swiss tradition in horology. Christian Bernard watches are developed and produced in two places in France. Les Ulis is situated in the suburbs of Paris and Maiche at the border with Switzerland.
Historical background
As you know, Paris is a legislator of the world fashion for many centuries. It's not only clothing and accessories that it deals with, yet all the rest that bears traces of style and originality. Watches are not an exception. No wonder, since France was the world center of watch business from 16 till 19 century. It was only the twentieth century that Switzerland took the leadership in this field. It was promoted much by too rough political life of France of that time and the emigration of many estates of Parisians.
Swiss masters
The Christian Bernard watch factory is located in a small town called Maiche in the Jura Mountains. It's around 100 km away from Maiche where the factories of all the most eminent Swiss watch manufacturers are located. The biggest part of 250 masters working at the factory Christian Bernard come to work from Switzerland.
Watch manufacture
The majority of watch models designed in Les Ulis have got original design which is patented so the owner of such a timepiece can be assured of one's individuality.
Christian Bernard is the only company among leaders of fashion industry having its own watch manufacture.
The same, as always
Christian Bernard spends annually over 2 tons of gold and 650 000 carats of brilliants and jewels for watch and jewelry manufacture.
Christian Bernard supplies more than 3000 authorized retailers worldwide. The total amount of Christian Bernard's export of watches and jewels makes over 1 billion francs a year. So if a question is about what is fashionable today, there is just one answer: the same, as always - Christian Bernard, Paris.
If I am asked what is fashionable today in the field of jewelry watches, I'll say - Christian Bernard watches. For Christian Bernard watches unite elegance and quality, modern design and traditions.
