You know there is an award in the world of haute Joaillerie called Diamonds International Awards. It's possible to say that it's equal to Oscar ceremony but in the world of jewels. The award is presented for the best jewelry design and the best jewelry pieces with diamonds. And you now, there is an absolute champion among its possessors - it has 18 awards. Such a great record belongs to Italian jewelry house Damiani. In 2005 Damiani jewelry house celebrated 80 years. The company created nine unique jewelry items and each of them symbolized a particular decade in the company's life. And you know they obtained a beautiful story in diamonds. According to the company's conception related to jewels role, a jewelry piece is an accessory, the finisher helping an elegant woman to complete her image. This is a modern Damiani. Nowadays Damiani Jewelry Company is governed by the third generation of the family. But if you see black and white jewelry pieces from Damiani, don't think about eternal antagonism of these colors or light and dark stripes in life. Damiani's motto is to enjoy life and a person's job should be one of those life pleasures. That's the reason Damiani jewelry collections are emotional and greatly raise mood. They have a positive energy inside and it's always pleasant to wear them day or night, for a black-tie event or in everyday life. Even in the names of collections there is a state expressed: Flashes, Promisse. Eclisse…They are like a picture with a moment of life captured. When you look and wear Damiani jewels, you feel those jewels dynamics. And what is great all the images are visualized. For instance, in jewelry items from Wave collection you can correctly guess sea foam and play of the waves. Everything is captured in diamonds and sapphires. In general it's possible to say that Damiani images are very symbolic. For example, in the base of Infinito (Infinity) collection an old image of a snake biting its tail lies. But that reptile is an incarnation of wisdom and eternal continuity. If wearing at least once a gorgeous jewel from Damiani, you become the devoted admirer of that great jewelry house. Beautiful and original Damiani jewels are able to make your life brighter. And just imagine how happy will be a woman if presented with such a great gift as one of the unique Damiani jewelry house works of art?

Vast area: When I think of Gucci, I think of unrepeatable style that managed to embrace the whole world by its personal goods market. The area of Gucci's activity is vast indeed. It includes leather products, shoes, clothing and recently, Swiss watches. Not by chance: It was not by chance that I made up my mind to tell you about Gucci. Recently I've noticed a couple of my female friends wearing Gucci watches. I asked each of them to let me take a more detailed look at their timepieces. I was pleasantly surprised by their fine look and design innovations. As a matter of fact I realized how much these timepieces corresponded to the unique style of Gucci. Glamour as a point of view: Gucci has always been distinguished by its glamour style, featuring only the best novelties in the world of fashion. And Gucci watches were also created to meet the needs of Gucci style lovers. They were created for the people who believe that elegance isn't a secondary value, regarding aesthetics of the fashionable world as of paramount. Going back: Gucci started to create its watches in 1997. Everything started by the acquiring of Severin-Montres, which Gucci decided to rename into Gucci Timepieces. After the Company was founded, Gucci started building international recognition for the Gucci watch. The Gucci watch had immediately become a high demand item throughout the world. It wouldn't have been so simple if Gucci hadn't been a symbol of status and style. Despite the fact that Gucci watch is appreciated by men, women account for more sales of the Gucci watch so far. Fashion's forefront: The fact that Gucci Watches combine Swiss movement and unique style places Gucci's name at the forefront of the fashion. Gucci has got a wide range of watch models starting from classic "G" design to the numerous distinct models with a multitude of accents including diamonds, curved sapphire crystals and so on. All these models feature a blend of fashion and elegance which is undeniable Gucci. believe that Gucci watches have got several considerable advantages. One of them is certainly their reasonable price which places them to a middle tier of the marketplace. Another one is variety of watches. So the variety of design and reasonable prices enable Gucci wearer to afford a few watches with different outfits. When I think of Gucci I think of impeccable style.

Every woman is somewhat a Cinderella inwardly. I don't mean because of her strong desire to sort out peas and beans but in her constant aspiration to get a pair on nice slippers. And it's desirable not crystal as a fairy-tale character has but golden or platinum with diamonds, sapphires and emeralds. Namely such slippers are a symbol of AARON BASHA brand. Of course, shoes designers sometimes create shoes with precious stones but they certainly look more charming if made as pendants from AARON BASHA jewelry house. Namely that company has become a pioneer in creating original pendants both for grown-ups and children. Aaron Basha has become famous namely when he produced shoes-pendants in the middle of 1990-es. Very bright pendants made of noble metals, they've immediately become popular. And it's not strange. They've become one of the best options of a gift when a woman gives birth to a child or for traditional Mother's Day. Besides, those cool pendants-shoes are great as a jewelry pieces for children. You know, with the help of those jewels it's easier to inculcate in children a taste for cool jewelry pieces. Nowadays there are a lot of jewels in form of shoes-pendants. Beautiful and original pendants from Aaron Basha are loved by many celebrities all around the world. They like not just shoes line but other collection of a gifted jeweler as well. To tell you the truth I like those jewelry pieces very much. I'd like to have at least one of them in my jewelry collection. I also agree that such a cute pendant can become a good gift. I must admit that Aaron Basha bright, shining and original jewels immediately raise my mood when I look at them. There's a nice and kind child living in our soul. And it's great I think. We have to sometimes recollect our childhood. Children are very natural and naïve. But we - grown-ups - loose Peter Pans who lived in our souls when we were small. That's probably the reason why there are so much evil and blood all around the world. People have forgotten about kindness, good neighbourliness and mutual help. They've become malicious, egocentric and indifferent. And who knows, probably such nice and charming jewelry pieces are able to make us at least slightly more kind and generous. You know I think we can make the world better but we need to put some efforts. Each of us matters!

Everybody notices amazing Madonna's ability to greatly correspond to the chosen style every time she creates new and fresh image. Present-day Madonna's style is Chopard diamonds shining. Last year November in support of her new album "Confessions on a dance floor" Madonna appeared in front of the public in jewelry pieces from Chopard. That was the way famous Swiss jewelry house and famous singer has defined their mutual interest. Later every time Madonna has been in public, she's been in jewels from Chopard. As it has become evident, Madonna especially likes Happy Diamonds and Happy Spirit collections and she regularly chooses them to go to different event. Even in her last video "Sorry" she appears in her favorite jewels from Haute Joaillerie collection: long earrings in heart shape and bracelets with diamonds, stylized as wristbands. Before her world tour jewelry house Chopard presented her with a unique necklace made of white gold and white diamonds called "Hung Up" - in honor of one of the latest Madonna's songs. During her tour this spectacular jewelry piece are embellishing the celebrity not only on the stage but after the concert. Probably you haven't heard about this - but beautiful jewelry pieces are a small weakness of Madonna. Earlier in her video "Hollywood" the queen of pop music appeared in the image of last century actress. And they used jewelry pieces that cost 15 millions of pounds. Can you imagine this? But to shoot an advertisement of Madonna's "Re-Invention Tour" Madonna was in pearl earrings of XVIII century. And that were very rare pearls. One brown and one white 20 cm in diameter. Madonna is not a single world known Chopard client. There are a lot of world known people who adore Chopard jewelry pieces and watches. Eva Herzigova has become a new face of the Chopard advertising campaign. She is a very beautiful woman ideal for Chopard new campaign. She is a remarkable creative personality and amazingly beautiful top model with bright individuality.

Beginning I could say that Christian Bernard Company is rather new; however we all know examples of comparatively recent watch companies succeeding in their activity. Frank Muller is quite a different case, yet there's the same story of maintaining traditions and incredible innovations. It means nothing appears just like that. There's always a solid ground for any beginning. Great unification Christian Bernard watches united two great cultural traditions of the present time - Parisian in the field of haute couture and the French-Swiss tradition in horology. Christian Bernard watches are developed and produced in two places in France. Les Ulis is situated in the suburbs of Paris and Maiche at the border with Switzerland. Historical background As you know, Paris is a legislator of the world fashion for many centuries. It's not only clothing and accessories that it deals with, yet all the rest that bears traces of style and originality. Watches are not an exception. No wonder, since France was the world center of watch business from 16 till 19 century. It was only the twentieth century that Switzerland took the leadership in this field. It was promoted much by too rough political life of France of that time and the emigration of many estates of Parisians. Swiss masters The Christian Bernard watch factory is located in a small town called Maiche in the Jura Mountains. It's around 100 km away from Maiche where the factories of all the most eminent Swiss watch manufacturers are located. The biggest part of 250 masters working at the factory Christian Bernard come to work from Switzerland. Watch manufacture The majority of watch models designed in Les Ulis have got original design which is patented so the owner of such a timepiece can be assured of one's individuality. Christian Bernard is the only company among leaders of fashion industry having its own watch manufacture. The same, as always Christian Bernard spends annually over 2 tons of gold and 650 000 carats of brilliants and jewels for watch and jewelry manufacture. Christian Bernard supplies more than 3000 authorized retailers worldwide. The total amount of Christian Bernard's export of watches and jewels makes over 1 billion francs a year. So if a question is about what is fashionable today, there is just one answer: the same, as always - Christian Bernard, Paris. If I am asked what is fashionable today in the field of jewelry watches, I'll say - Christian Bernard watches. For Christian Bernard watches unite elegance and quality, modern design and traditions.

Can't you understand what do you see at the picture? Don't worry - it's really difficult at the beginning. But it's not a part of a merry-go-round or a front part of a casino. Ok, I won't try your temper any more and tell you the truth. So, probably you won't believe me but this is a ring. Are you surprised? I know you're. This thing is very unusual and original. Moreover it is called Big City Life. Cool and romantic name, isn't it? Big City Lights is a piece of jewelry for self-confident, bright and bold women. Unusual design of the band touches the hearts of the choosiest people. Several interwoven golden threads and spreading of shining sapphires will for sure add festive look to your appearance and will attract attention to your hand. Today you're the brightest of big city lights! I have no doubts that a woman, that considers herself to be a fashion lady, will certainly like such a cute and stylish band. The band reflects the spirit of modern time and is a necessary thing for a fashion lady. This ring can be a great adding to disco style apparel. Stylish and slightly provoking clothing, up-to-date hairdo and appropriate shoes and of course don't forget about necessary jewels. The original design makes this band to be unique. Moreover, amazingly beautiful pink sapphires add a special vividness to this ring. To tell you the truth, when I look at the Big City Lights band I really vividly imagine big and noisy city that draws by its shining lights. It can be a great gift for a woman who likes sapphires. (By the way, do you know at least one who doesn't?) Pink sapphires can add femininity and style to any woman. Moreover, they have some magic power and are able to raise mood. Sapphire is a symbol of power, authority, faithfulness and modesty. You know, in Middle Ages a sapphire was called bishop's stone because it embodied the highest spiritual values. Moreover, some people believe that sapphires are able to bring a lot of joy and happiness and cure from different illnesses to a person who wears it. And it even gives its owner power over other people. But this power is secret and only good and pure people can get it. One more interesting fact is that a sapphire with some defects - even slightest ones - can bring bad luck. But don’t be afraid - such a cute band is made of high quality materials. And its task is to embellish, to bring joy and add uniqueness.

Are you looking for something really special for your loved one? As for me, this amazingly beautiful necklace can be a cool option, agree? Such an amazing beauty will certainly please any woman especially a romantic one. If you want to please your woman and bring smile to her face - this beautiful necklace is a thing you have been looking for. Of course it's a great idea of a gift for a woman you love. It can become a symbol of your love and tender attitude. But it can also be a good gift for your best friend that will symbolize your good relationship, mutual understanding and sympathy. And you know what is great about this cool necklace? It's affordable at three different colors: that is green, blue and red. The color depends on the gems used: nine genuine sapphires, nine genuine rubies or emeralds. But to tell you the truth everything looks so beautiful that it's difficult to choose something one. But there's one great idea - every gem has some particular influence on the person who wears it. Let's find out about it: So, first comes sapphire: they say that it’s the best for Sagittarius and Libra. Sapphire helps people with strong character. It's a useless stone for selfish people. It's considered to be the gem of autumn and soul. It is an indicator of female constancy, symbol of chastity, righteousness, purity. Sometimes it's even called the gem of vestals. Red rubies - it is the color of life, passion and power. Red is the color of love that radiates warmth and vitality. Ruby is the king among gems. Leo, Scorpio and Cancer are the best candidates to wear jewelry pieces with rubies. And what is the most important: its main property is to provoke passionate love and mutuality in feelings. Green color is a color of life, spring, beauty and eternal life. It is great for Pieces and Cancers but is not good for Scorpio and Capricorn. This green gem is a symbol of harmony, love for nature and love for life. Now I'm sure it's easier to choose the appropriate gem, am I right? At least, it becomes clearer for me now. You see, the difference is not just in color but in gem's properties. But I think nothing awful will happen if we won't muzz with all this astrology. So, it's the matter of your desires and believes. Anyway, the necklace is posh.

I have never doubted that the art of watchmaking is really an "art". Yes, someone would think -how can a ticking thing be called a "masterpiece"? It seems to me the small size of the watch makes it even more difficult to combine all those intricate mechanisms and sophisticated design details in one case. Every new introduction of the prominent Swiss watchmaking brands proves that watches are created to reflect the timeless beauty and accentuate their owners' taste and style. I think a lady rarely perceives her timepiece merely from the technical point of view. Right - if a lady chooses a watch, she most probably is looking for one more majestic item to join her collection of jewelry pieces. Well, this time I'd like to tell you about a timekeeping creation of the luxury Swiss watchmaker, Baume and Mercier. In fact, up to the recent time this brand's timepieces have somehow slipped my attention. Most probably I thought Baume and Mercier was concentrated upon producing watches to satisfy men's technical and aesthetic needs. I would never imagine the brand could launch such a masterpiece created exclusively for ladies. Riviera "L" - Exclusively for Ladies The idea for developing Riviera "L" watch was suggested by the success of the Baume and Mercier Riviera Chronograph XXL presented with a rubber strap. The brand's designers wanted to create an elegant watch-interpretation with irresistible feminine appeal. Consequently, there appeared a ticking wonder - a completely new creation, thoroughly redesigned to reflect utmost femininity and refinement. Lady's Riviera's designers decided to make the watch thinner to add to its elegance. The new timepiece has maintained the Riviera's peculiarity - 12-sided case shape. The Riviera "L" watch has been developed in two versions. The first Riviera "L" model features steel case and rubber bracelet. The traditional steel screws at the Riviera watch's bezel were substituted with four diamonds. It naturally gives the extra impression of superb refinement. The watch crowns a tempting mixture of a white dial, Roman numerals and hands with Superluminova covering. No wonder this way the timepiece provides great luminosity. The second version of the Riviera "L" timepiece is also developed with a steel case presented with a white vulcanized rubber band. The watch's bezel will take your breath away - it is embellished with 44 diamonds. This model has kept the matchless four steel screws. A mother-of-pearl dial creates Riviera's special charm to win the hearts of every lady. The both versions of the Riviera "L" are powered by a quartz movement to provide necessary precision and 50- meters water-resistance. Although the size of the watch made me think it is created for ladies attracted by big-sized timepieces, the Riviera "L" proportions are so well-balanced that I'm sure it will be a great success among every lady who at least drops a glance at it. The overall watch's appeal is further supplemented by nice resistant white vulcanized rubber strap that adds a stylish touch to the look of the watch's wearer. I'm sure a lot of women will be eager to have the dazzling Riviera "L" on their wrist! It is a real creation top offer supreme beauty and elegance.

There is no doubt that fashion for gems and precious metals appears and goes away. But there is an impression that these changes don't concern amber. This gem stands apart from fashion caprices. Jewelry pieces made of amber are always beautiful, modern and desirable. This gem has always been appreciated for its beauty and simplicity. This sunny gem of different colorings attracts to itself by inexplicable and fascinating beauty. It has no equals by the number of colors and tints - there are about 200 of them. Probably it is the reason amber is easily combined with any material: with fabrics, leather, wood, white and yellow metal. It looks generous and rich if set with a delicate "lace" of gold and silver. People have used amber for curing from ancient times. Scientists have discovered some kind of acid that renew vital processes in diseased organs. Can you imagine this? Unbelievable, isn't it? Probably it is one of the reasons people love amber jewelry pieces so much. One more important thing every fashion lady should know: amber of light coloring is more suitable for blue-eyed blondes. But dark colored amber is the best for dark haired women with grey or brown eyes. It gives a soft matte to the skin, and it gives a special refinement to the whole image of a lady. You can wear any jewelry piece made of amber: big or small, single or in a set, of various coloring and forms, with any materials and combinations. But there is one single condition: it should be of blameless look. To tell you the truth when I firstly saw jewelry pieces made of amber I could hardly believe my eyes. Such an amazing beauty!!! Just look at the marvelous pictures I've posted on the site - these are several samples of jewelry amber items. But how amazed I was when I found out that there are not only jewelry pieces made of amber but ware, Easter eggs, hand bags and purses, belts and ties as well! I've made a wonderful discovery! And I feel I will be a passionate lover of all things made of amber. My piece of advice is: try to diversify your look wearing very cool and original things made of beautiful amber! You will certainly be happy! Just try as I've done.

Are you already ready to meet your guests? Or vice versa, you are going to go to a black tie event, to the theatre, to the restaurant: you are in a gorgeous gown with wonderful hairdo, with perfect make-up, and everybody can feel your charming scent. You have an impression that everything is great. But glancing at your reflection in the mirror, you catch a kind of incompleteness of your look. There is the lack of something that would add some festivity to your look, would accentuate the exclusivity of the coming moment, and your own in some way. Of course it is the lack of appropriate jewelry pieces. Jewelry pieces? But what namely? When, with what kind of attire and in what kind of combination to put them on? The matter is that you can wear a little black dress to go to a business meeting or a party - everywhere - the most important is what kinds of jewelry pieces you will choose in some particular case. There are jewelry pieces for everyday wear that are suitable for almost any outfit and occasion. They aren't too bright, too big but at the same time they are rather refined and what is of special importance - they never go out of fashion. Great, agree? But there are some jewelry pieces specially create for solemn occasions - to go to a wedding, an anniversary, a black tie event. This kind of jewelry can be more visible. If they're not made of precious metals, it is better to wear them in a set. And one more important rule: the most expensive is not always the best. Last several years jewelry fashion amazes us by the variety of designers' ideas. Everybody can be all abroad standing before the jewelry shop windows. Yeah, the choice is really wide. But you will not run risks if preferring classic patterns. Such jewelry has passed the most important test - by time. Nowadays jewelry pieces made of gold are in fashion. You can choose everything you like - of course if you have enough money for it. As I understood there are no limits in this field - because there are no limits for gifted designers and their creativity. I hope you've found something useful for you. Probably we will continue this interesting topic sometimes, agree?

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